Venture Thinking
Innovation Program Development
Build your internal capacity to create innovation opportunity flow
The Normative team helped us understand the power of design to engage our target customers, create products based on their needs and deliver a differentiated customer experience
Why we do it
By definition, innovation requires you to work differently. So to take full advantage of new opportunities, it’s critical to think about how innovation will fit within your company. Beyond processes that mitigate risk, you need clear metrics, a strategy for cultural alignment, and a plan to successfully integrate innovations into the business.
What we do
ESTABLISH STRATEGIC VISION
Define the mission, mandate, types of opportunities, and working values of the innovation program
UNDERSTAND CURRENT STATE
Know how innovation is working today. Note the timing of current programs and previously identified gaps and opportunities. Agree on a process and success criteria
DESIGN THE ENABLING MODEL
Design the most efficient model for generating, testing, and pushing new opportunities forward. Identify all related requirements and constraints
STRUCTURE THE GATING PROCESS
Establish an evidence-supported decision-making framework that clears a path for moving new opportunities forward
PLAN THE INTRODUCTION INTO THE BUSINESS
Define where and how successful innovations should become part of the business
What you get
INNOVATION MODEL
The methodology you will use to capitalize on innovation that meets your short- and long-term goals
GATING CRITERIA
Consensus among stakeholders on what's required to move each opportunity through the process with continued support
OPERATING GUIDE
Instructions for how the different components of the program will work and be managed